Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability by Les Binet, Peter Field (Paperback, 2009)

About this product

PublisherWorld Industries Advertising Research Center

ISBN-139781841161983

eBay Product ID (ePID)91650795

SubjectMarketing

Publication Year2009

Number of Pages100 Pages

Publication NameMarketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability

LanguageEnglish

TypeTextbook

AuthorLes Binet, Peter Field

FormatPaperback

Item Height297 mm

Item Width210 mm

Country/Region of ManufactureUnited Kingdom

Title_AuthorPeter Field, Les Binet