The New Marketing Paradigm: Integrated Marketing Communications by Don Schultz, Stanley Tannenbaum, Robert Lauterborn (Paperback, 1994)

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Product Information

This book tells why mass marketing no longer works - and shows how integrated communications programs can respond to each customer.

Product Identifiers

PublisherMcgraw-Hill Education
ISBN-139780844234526
eBay Product ID (ePID)91683022

Product Key Features

Number of Pages240 Pages
LanguageEnglish
Publication NameThe New Marketing Paradigm: Integrated Marketing Communications
Publication Year1994
SubjectMarketing
TypeTextbook
AuthorDon Schultz, Stanley Tannenbaum, Robert Lauterborn
FormatPaperback

Dimensions

Item Height226 mm
Item Weight380 g
Item Width152 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorRobert Lauterborn, Don Schultz, Stanley Tannenbaum

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