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The New Marketing Paradigm: Integrated Marketing Communications by Don Schultz, Stanley Tannenbaum, Robert Lauterborn (Paperback, 1994)
World of Books Ltd (10268432)
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Author:Lauterborn, Robert. The New Marketing Paradigm: Integrated Marketing Communications. The feel-good place to buy books. How to Read (and Understand) the Bib., Larry Richards. We may have grown, but our mission has never changed.
- Buy it nowThe New Marketing Paradigm: Integra..., Lauterborn, Rob
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About this product
Product Information
This book tells why mass marketing no longer works - and shows how integrated communications programs can respond to each customer.Product Identifiers
PublisherMcgraw-Hill Education
ISBN-139780844234526
eBay Product ID (ePID)91683022
Product Key Features
Number of Pages240 Pages
LanguageEnglish
Publication NameThe New Marketing Paradigm: Integrated Marketing Communications
Publication Year1994
SubjectMarketing
TypeTextbook
AuthorDon Schultz, Stanley Tannenbaum, Robert Lauterborn
FormatPaperback
Dimensions
Item Height226 mm
Item Weight380 g
Item Width152 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRobert Lauterborn, Don Schultz, Stanley Tannenbaum
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