Product Information
Conceptual Selling is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. This edition is based on the Miller Heiman training programme. The process is non-manipulative and puts the emphasis on the customer's needs by careful planning and preparation.;The book guides the reader through the key stages in the process: understanding why people buy; gatering customer information; getting to win-win; getting started - the sales call; evaluation; how to sell; and beyond the close.Product Identifiers
PublisherKogan Page LTD
ISBN-139780749441319
eBay Product ID (ePID)91829274
Product Key Features
Number of Pages272 Pages
LanguageEnglish
Publication NameThe New Conceptual Selling: The One-to-one Selling System that Builds a Win-win Buyer-seller Relationship
Publication Year2003
SubjectMarketing, Business
TypeTextbook
AuthorMiller Heiman, Robert B Miller, Tad Tuleja, Stephen E Heiman
SeriesMiller Heiman Series
Dimensions
Item Height234 mm
Item Weight472 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorMiller Heiman, Robert B Miller, Stephen E Heiman, Tad Tuleja