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The Power of the Poster by Margaret Timmers (Trade Paperback)

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Publ: 1998 The V&A. 252pp Size: 25cm x 28.5cm. (Copy No 3).

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From its early days in the 1870s to sophisticated late 20th century developments, the poster has not only remained a powerful communication tool, but has reflected and shaped society. Divided into three key sections, The Power of the Poster looks at the propaganda poster; the poster in the context of commercial advertising; posters promoting performance and as works of art in their own right. Leading experts in the fields of design, art history, theater history and from the world of advertising bring a fresh, innovative approach to understanding the impact and significance of the poster in all its guises.