Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely (Paperback, 2009)

zoblit (50812)
99.8% positive Feedback
Price:
£4.41
Free delivery in 2-3 days
Estimated between Fri, 1 Aug and Sat, 2 Aug
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Condition:
New
The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

About this product

Product Information

Why do smart people make irrational decisions every day? The answers will surprise you. PREDICTABLY IRRATIONAL is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Product Identifiers

PublisherHarperCollins
ISBN-139780007256532
eBay Product ID (ePID)91985993

Product Key Features

Number of Pages304 Pages
LanguageEnglish
Publication NamePredictably Irrational: the Hidden Forces That Shape Our Decisions
Publication Year2009
SubjectGovernment
TypeTextbook
AuthorDan Ariely
FormatPaperback

Dimensions

Item Height198 mm
Item Weight280 g
Item Width129 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorDan Ariely
TopicPopular Psychology

All listings for this product

Buy it now
Any condition
New
Pre-owned

Ratings and reviews

5.0
4 product ratings
  • 4 users rated this 5 out of 5 stars
  • 0 users rated this 4 out of 5 stars
  • 0 users rated this 3 out of 5 stars
  • 0 users rated this 2 out of 5 stars
  • 0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

  • Great book

    Really interesting, with lots of fascinating revelations, really makes you think, not crack pot conspiracy theories genuine tactics used by "the man" to push us to chose to do stuff they want us to do. Give it a read, it wont change the world but it will change the way you see it.

    Verified purchase: YesCondition: Pre-owned

  • Good quality item

    Good quality item

    Verified purchase: YesCondition: Pre-owned

  • Recieved with thanks.

    Recieved with thanks.

    Verified purchase: YesCondition: Pre-owned

  • AAAA++++

    AAAA++++

    Verified purchase: YesCondition: Pre-owned