International Marketing by Philip Cateora, Pervez Ghauri (Paperback, 2010)
World of Books Ltd (10420974)
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Author:Philip R. Cateora. The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject.
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Product Information
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.Product Identifiers
PublisherMcgraw-Hill Education
ISBN-139780077122850
eBay Product ID (ePID)92006395
Product Key Features
Number of Pages728 Pages
Publication NameInternational Marketing
LanguageEnglish
SubjectManagement
Publication Year2010
TypeTextbook
AuthorPhilip Cateora, Pervez Ghauri
FormatPaperback
Dimensions
Item Height263 mm
Item Weight1 g
Item Width197 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorPhilip Cateora, Pervez Ghauri
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