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No B.S. Sales Success in the New Economy by Dan Kennedy (Paperback, 2010)

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FIFTEEN NO B.S. STRATEGIES FOREXCEPTIONAL SUCCESS IN SALES,PERSUASION, AND NEGOTIATIONS. Chapter #17HOW TO USE "LEAD GENERATION ADVERTISING" TO ATTRACT HIGHLY QUALIFIED PROSPECTS. McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

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In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than Millionaire Maker Dan Kennedy? Kennedy covers: * Adapting to The New Economy Consumer * How to STOP PROSPECTING Once And For All-and why you must * Put the awesome power of TAKEAWAY SELLING to work-in any environment * If you're in a commodity business, get out!-how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy * The One Thing to do, to leverage The New Economy's Chaos of Choices to your benefit * How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool * The 6-Step No BS Sales Process: finally, a reliable system you can stick with! * 6 Ways Sales Professionals Sabotage Themselves * BS that Sales Managers shovel onto salespeople-beware! * How to switch from One-to-One to One-to-Many with Technical Tools * 8 Steps to getting past any No * How to CREATE TRUST (FAST) in the trust-damaged, post-recession world