No B. S. Sales Success in the New Economy by Dan S. Kennedy (2010, Trade Paperback)
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FIFTEEN NO B.S. STRATEGIES FOREXCEPTIONAL SUCCESS IN SALES,PERSUASION, AND NEGOTIATIONS. Chapter #17HOW TO USE "LEAD GENERATION ADVERTISING" TO ATTRACT HIGHLY QUALIFIED PROSPECTS. McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.