Picture 1 of 2
Stock photo
Picture 1 of 2
Stock photo
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (Paperback, 2005)
Keystones Books (5791)
97.2% positive Feedback
Price:
£8.60
Free postage
Returns:
14 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Condition:
By Seth Godin. Purple Cow. Year: 2005. Format: Paperback. and 3-6 weeks for other countries. On grounds like: print too small, Paper too thin etc. These are decided by the publisher, we have no influence on it.
- Buy it nowPurple Cow by Seth Godin 2005 Paperback New
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Information
A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.Product Identifiers
PublisherPenguin Books LTD
ISBN-139780141016405
eBay Product ID (ePID)92046444
Product Key Features
Number of Pages160 Pages
Publication NamePurple Cow: Transform Your Business by Being Remarkable
LanguageEnglish
SubjectManagement, Marketing, Business
Publication Year2005
TypeTextbook
AuthorSeth Godin
FormatPaperback
Dimensions
Item Height198 mm
Item Weight117 g
Item Width129 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSeth Godin
All listings for this product
Ratings and reviews
Most relevant reviews
- 28 Feb, 2019
Thought provoking
It’s not a bad book. Makes you think of other outlets for advertising, but doesn’t give direct ideas. A little out of date with facts and figures as it’s an older book, but still a little useful. Take what you can from it,Verified purchase: YesCondition: Pre-owned
