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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (Paperback, 2005)
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About the Author Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
- Buy it nowPurple Cow: Transform Your Business by Being Remarkable
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A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.Product Identifiers
PublisherPenguin Books LTD
ISBN-139780141016405
eBay Product ID (ePID)92046444
Product Key Features
Number of Pages160 Pages
Publication NamePurple Cow: Transform Your Business by Being Remarkable
LanguageEnglish
SubjectManagement, Marketing, Business
Publication Year2005
TypeTextbook
AuthorSeth Godin
FormatPaperback
Dimensions
Item Height198 mm
Item Weight117 g
Item Width129 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSeth Godin
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Most relevant reviews
- 28 Feb, 2019
Thought provoking
It’s not a bad book. Makes you think of other outlets for advertising, but doesn’t give direct ideas. A little out of date with facts and figures as it’s an older book, but still a little useful. Take what you can from it,Verified purchase: YesCondition: Pre-owned
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