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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin (Paperback, 2005)
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Publisher: Penguin ISBN 13: 9780141016405. Author: Seth Godin ISBN 10: 014101640X. Title: Purple Cow Item Condition: New. Used-Very Good: The book will be clean without any major stains or markings, the spine will be in excellent shape with only minor creasing, no pages will be missing and the cover is likely to be very clean.
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About this product
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A revolutionary New York Times bestselling manifesto for marketers from the internationally renowned author of Permission Marketing. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.Product Identifiers
PublisherPenguin Books LTD
ISBN-139780141016405
eBay Product ID (ePID)92046444
Product Key Features
Number of Pages160 Pages
Publication NamePurple Cow: Transform Your Business by Being Remarkable
LanguageEnglish
SubjectManagement, Marketing, Business
Publication Year2005
TypeTextbook
AuthorSeth Godin
FormatPaperback
Dimensions
Item Height198 mm
Item Weight117 g
Item Width129 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSeth Godin
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- 28 Feb, 2019
Thought provoking
It’s not a bad book. Makes you think of other outlets for advertising, but doesn’t give direct ideas. A little out of date with facts and figures as it’s an older book, but still a little useful. Take what you can from it,Verified purchase: YesCondition: Pre-owned
