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Never Mind the Sizzle... Where's the Sausage? : Branding Based on Substance Not Spin by David Taylor (2007, Trade Paperback)

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ISBN-13: 9781841127699, 978-1841127699. Never Mind the Sizzle.Where's the Sausage?. You've found it. Join the blog at [url] ! Format: Paperback.

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Product Information

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101841127698
ISBN-139781841127699
eBay Product ID (ePID)92048144

Product Key Features

Number of Pages168 Pages
LanguageEnglish
Publication NameNever Mind the Sizzle... Where's the Sausage? : Branding Based on Substance Not Spin
Publication Year2007
SubjectMarketing / General, Consumer Guides
TypeNot Available
AuthorDavid Taylor
Subject AreaBusiness & Economics, Référence
FormatTrade Paperback

Dimensions

Item Height0.6 in
Item Weight8 oz.
Item Length8.5 in
Item Width5.4 in

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