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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling by Annette Simmons (Paperback, 2006)

World of Books Ltd (10279911)

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Author:Simmons, Annette. We may have grown, but our mission has never changed. In short, we care about people and the planet! A new book will be sold once but their stories can be enjoyed by more than one owner.

About this product

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The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From who I am to I-know-what-you're thinking, Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.