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No More Cold Calling: A Breakthrough System That Will Leave Your Competition in the Dust by Joanne S. Black (Paperback, 2007)

World of Books Ltd (10327679)

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Cold calling is one of the most awkward - and unsuccessful - ways to obtain clients in business. Now Joanne Black shows managers the 5-step Referral Selling Programme, so no businessperson ever has to pick up the phone again - clients will call in themselves. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from others, how to make a favourable impression on current clients so they'll refer acquaintances to you, and how to come up with a 'hook' that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice and a host of helpful insights to increase your sales force's productivity. Based upon Joanne Black's own personal experiences of how to generate new business, NO MORE COLD CALLING is a new and refreshing way to ensure that new customers will be calling you.