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Essentials of Marketing by Jim Blythe (Paperback, 2008)
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About this product
Product Information
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273717362
eBay Product ID (ePID)92146908
Product Key Features
Publication NameEssentials of Marketing
SubjectMarketing
Publication Year2008
TypeTextbook
FormatPaperback
AuthorJim Blythe
Number of Pages360 Pages
Dimensions
Item Height194 mm
Item Weight830 g
Item Width261 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
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