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Essentials of Strategic Management by Thomas Wheelen (2010, Trade Paperback)

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PAPERBACK EDITION. We would be glad to answer any of your queries. � The Book is printed in English.

About this product

Product Identifiers

PublisherPearson Education

ISBN-100136006698

ISBN-139780136006695

eBay Product ID (ePID)92334796

Product Key Features

Number of Pages216 Pages

Publication NameEssentials of Strategic Management

LanguageEnglish

Publication Year2010

SubjectResearch, Strategic Planning

TypeTextbook

AuthorThomas Wheelen

Subject AreaSocial Science, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight12.8 Oz

Item Length9 in

Item Width6.9 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2010-007380

Dewey Edition23

IllustratedYes

Dewey Decimal658.4012

Table Of ContentBrief Contents Part 1: Introduction to Strategic Management Chapter 1: Basic Concepts of Strategic Management Chapter 2: Corporate Governance, Ethics, and Social Responsibility Part 2: Scanning the Environment Chapter 3: Environmental Scanning and Industry Analysis Chapter 4: Internal Scanning: Organizational Analysis Part 3: Strategy Formulation Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy Chapter 6: Strategy Formulation: Corporate Strategy Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice Part 4: Strategy Implementation and Control Chapter 8: Strategy Implementation: Organizing for Action Chapter 9: Strategy Implementation: Staffing and Leading Chapter 10: Evaluation and Control Part 5: Introduction to Case Analysis Chapter 11: Suggestions for Case Analysis Appendix A: Suggested Techniques for Case Analysis and Presentation Appendix B: Resources for Case Research Appendix C: Strategic Audit of a Corporation

Edition DescriptionRevised edition,New Edition

SynopsisFor undergraduate and graduate level Strategic Management courses. Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management , while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point., Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management , while its brevity also makes it suitable for use in corporate and executive training programs. This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point., Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs. KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis MARKET: For professionals in fields of strategic planning and competitive strategy.

LC Classification NumberHD30.28.H867 2010