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Marketing Metrics : The Definitive Guide to Measuring Marketing Performance by Phillip E. Pfeifer, Paul W. Farris, David J. Reibstein and Neil T. Bendle (2010, Hardcover)
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Condition:
Author : Farris, Paul W. Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Shrink wrap, dust covers, or boxed set case may be missing.
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About this product
Product Identifiers
PublisherWharton School Publishing
ISBN-100137058292
ISBN-139780137058297
eBay Product ID (ePID)92642426
Product Key Features
Edition2
Book TitleMarketing Metrics : the Definitive Guide to Measuring Marketing Performance
Number of Pages432 Pages
LanguageEnglish
TopicMarketing / General, E-Commerce / Internet Marketing, Statistics, Marketing / Research
Publication Year2010
FeaturesNew Edition
IllustratorYes
GenreBusiness & Economics
AuthorPhillip E. Pfeifer, Paul W. Farris, David J. Reibstein, Neil T. Bendle
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight29.6 oz.
Item Length9.4 in
Item Width7.5 in
Additional Product Features
Intended AudienceTrade
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