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Marketing Planning: Strategy, Environment and Context by Jim Blythe, Phil Megicks (Paperback, 2010)
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- Buy it nowMarketing Planning: Strategy, Environment and Context,Prof Jim Blythe, Phil Meg
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About this product
Product Information
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.Product Identifiers
PublisherPearson Education The Limited
ISBN-139780273724711
eBay Product ID (ePID)92695973
Product Key Features
Number of Pages288 Pages
LanguageEnglish
Publication NameMarketing Planning: Strategy, Environment and Context
Publication Year2010
SubjectMarketing
TypeTextbook
AuthorJim Blythe, Phil Megicks
FormatPaperback
Dimensions
Item Height265 mm
Item Weight690 g
Item Width195 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJim Blythe, Phil Megicks
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Most relevant reviews
- 09 Mar, 2023
Marketing Planning
A very interesting book. Useful for marketing studyingVerified purchase: YesCondition: Pre-owned
