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Knowledge Management for Sales and Marketing : A Practitioner's Guide by Nick Milton and Tom Young (2011, Trade Paperback)
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ISBN-13: 9781843346043, 978-1843346043. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win [url] covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples.
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About this product
Product Identifiers
PublisherElsevier Science & Technology
ISBN-101843346044
ISBN-139781843346043
eBay Product ID (ePID)92907711
Product Key Features
Number of Pages196 Pages
LanguageEnglish
Publication NameKnowledge Management for Sales and Marketing : a Practitioner's Guide
Publication Year2011
SubjectKnowledge Capital, Information Management, Sales & Selling / General
TypeTextbook
AuthorNick Milton, Tom Young
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
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