Product Information
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.Product Identifiers
PublisherT.H.E. Crowood Press LTD
ISBN-139780709089179
eBay Product ID (ePID)92914341
Product Key Features
Book TitleSpeechwriting: the Expert Guide
AuthorSimon S Lancaster
FormatPaperback
LanguageEnglish
Publication Year2010
Number of Pages240 Pages
Dimensions
Item Height216mm
Item Width142mm
Additional Product Features
Title_AuthorSimon S Lancaster
Country/Region of ManufactureUnited Kingdom