Product Information
Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities - more than 50 per cent of income in some cases. This unique publication is a comprehensive guide to the strategy and techniques that fundraisers need. It also covers the ethical issues they should be aware of, the law relating to will-making, and how to manage legacy income. This third edition has been updated to take account of recent developments for example in forecasting legacy income, legacy administration systems and maximising giving potential. It also includes new information on the use of the internet in a legacy fundraising campaign and advice on how to avoid disputers around legacies post death.Product Identifiers
PublisherDirectory of Social Change
ISBN-139781906294465
eBay Product ID (ePID)92959831
Product Key Features
Number of Pages224 Pages
Publication NameLegacy Fundraising: the Art of Seeking Bequests
LanguageEnglish
SubjectManagement, Business
Publication Year2010
TypeTextbook
Subject AreaSocial Services
AuthorSebastian Wilberforce
SeriesFundraising Series
FormatPaperback
Dimensions
Item Height234 mm
Item Width156 mm
Additional Product Features
EditorSebastian Wilberforce
Country/Region of ManufactureUnited Kingdom