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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands by Douglas Cameron and Douglas Holt (2010, Hardcover)

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Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy.

About this product

Product Identifiers

PublisherOxford University Press, Incorporated
ISBN-10019958740X
ISBN-139780199587407
eBay Product ID (ePID)92973715

Product Key Features

Book TitleCultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
Number of Pages368 Pages
LanguageEnglish
Publication Year2010
TopicMarketing / General, General
IllustratorYes
GenreBusiness & Economics
AuthorDouglas Cameron, Douglas Holt
FormatHardcover

Dimensions

Item Height1.1 in
Item Weight35.3 oz.
Item Length9.6 in
Item Width6.5 in

Additional Product Features

Intended AudienceTrade

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