Creating Great Graphic Design to a Budget: Planning, Sourcing, Designing, Finsihing by Scott Witham (Paperback, 2010)

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Creating Great Graphic Design on a Budget is both a cost-cutting primer and ideas sourcebook for creating top-of-the-line designs on razor-thin budgets. Design and marketing budgets are getting slashed across the board in every industry around the globe. At the same time customers are spending less, so both businesses and their marketing tools must work harder than ever. This leaves designers in the difficult position of trying to create eye-catching and memorable campaigns on budgets that are a fraction of what they once were. Great designs don't need foil finishes and die-cuts to be effective and memorable, but in today's high-gloss world designers must find innovative ways of connecting with their audience and standing out. Packed with countless ways for designers to cut costs from their jobs, this invaluable primer/sourcebook provides resources for free fonts and art, discusses ways to maximize a print run, profiles unique and inspiring ways of using recycled materials, discusses ways of both maximizing art and using dynamic alternatives to art, and offers tips and techniques for printing jobs in the studio. Throughout the book full-color images of high-concept and beautifully executed designs both inspire readers and clearly illustrate that cutting costs does not mean the work must suffer as a result. In fact, what designers often find is that stronger concepts and more unique designs are achieved when they don't rely on production bells and whistles for impact. Less really is more!

Product Identifiers

PublisherRotovision
ISBN-139782888931003
eBay Product ID (ePID)93098033

Product Key Features

Publication Year2010
Book TitleCreating Great Graphic Design to a Budget: Planning, Sourcing, Designing, Finsihing
Number of Pages192 Pages
LanguageEnglish
AuthorScott Witham
FormatPaperback

Dimensions

Item Height228 mm
Item Width205 mm

Additional Product Features

Country/Region of ManufactureSwitzerland
Title_AuthorScott Witham

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