Picture 1 of 1

Stock photo

Understanding Aesthetics for the Merchandising and Design Profe... 9781563678097 - Picture 1 of 1

Understanding Aesthetics for the Merchandising and Design Professional by Ann Marie Fiore (Paperback, 2010)

wordery_specialist (612545)

99% positive Feedback

Price:

£90.00

Free postage

Estimated delivery Sat, 17 May - Sat, 24 May

Returns:

30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

Understanding Aesthetics for the Merchandising and Design Professional by Ann Marie Fiore 9781563678097 (Paperback, 2010) Delivery UK delivery is usually within 10 to 12 working days. International delivery varies by country, please see the Wordery store help page for details.

About this product

Product Information

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multi-sensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer. New to this edition: -- Full-color illustrations throughout -- Each element of design will be covered in its own chapter with 8 new chapters in Part Two -- Boxed applications will showcase how the aesthetics concepts are used within actual design and merchandising environments -- Vocabulary definitions and key concepts highlighted in margins -- Each chapter will include brief learning activities to complete in class or at home -- New content related to mass customization and customer made trends in Chapter One -- Revised Chapter Two will focus on the 5-Ps that contribute to Aesthetics - Product, People, -- Property, Product Presentation, and Promotional Activities -- New content on Brand Personality, the role of Aesthetics in Branding, and why branding is important to consumers -- Discussions of multi-channel retailing, including e-commerce, experiential marketing and digital -- consumer trends -- New and updated readings at the ends of each chapter -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom