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CIM Coursebook Stakeholder Marketing by Michelle Gledhill (2010, Trade Paperback)
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ISBN-13: 9780080966267, 978-0080966267. Butterworth-Heinemann?. Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ?. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100080966268
ISBN-139780080966267
eBay Product ID (ePID)93215795
Product Key Features
Number of Pages244 Pages
Publication NameCim Coursebook Stakeholder Marketing
LanguageEnglish
SubjectMarketing / General, General, Management
Publication Year2010
TypeTextbook
AuthorMichelle Gledhill
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.4 in
Item Weight16.9 oz.
Item Length9.6 in
Item Width7.5 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
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