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What You See Is What You Get: My Autobiography by Alan Sugar (Hardcover, 2010)

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Product Information

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowning from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, this autobiography is forthright, funny and sometimes controversial.

Product Identifiers

PublisherPan Macmillan
ISBN-10023074933x
ISBN-139780230749337
eBay Product ID (ePID)93304034

Product Key Features

Book TitleWhat You See Is What You Get: My Autobiography
AuthorAlan Sugar
FormatHardcover
LanguageEnglish
TopicBiographies & Autobiographies, Business
Publication Year2010
TypeTextbook
GenreBiographies & True Stories, Autobiography: Business
Number of Pages624 Pages

Dimensions

Item Height241mm
Item Width163mm
Weight998g
Height234mm
Width153mm
Item Weight1001g

Additional Product Features

Title_AuthorAlan Sugar
Spine56mm
Content NoteCol. Illustrations
Country/Region of ManufactureUnited Kingdom

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ALAN SUGAR - “What You See Is What You Get – My Autobiography” - 2010
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  • by hilaryc36
    30 May, 2025

    Very dusty book and not nice to handle a...

    Very dusty book and not nice to handle also found one corner of the board is bent.

    Verified purchase: YesCondition: Pre-owned

  • by chantellwashingto-0
    24 Feb, 2018

    Interesting read

    This man “MR SUGAR” been poor but made it to the top of his ladder. Very good read. Great man.

    Verified purchase: YesCondition: Pre-owned

  • by graemes1875
    12 Dec, 2017

    Alan Sugar bio

    Great, honest book, very interesting read.

    Verified purchase: YesCondition: Pre-owned

  • by nield4411
    18 Feb, 2018

    Great motivation read for me for 2018 :-)

    Verified purchase: YesCondition: Pre-owned

  • by cleanitservices
    21 Jun, 2017

    5*

    Great company I can highly recommend

    Verified purchase: YesCondition: Pre-owned

  • by bargainvapinguk
    04 Jan, 2018

    Great

    Great

    Verified purchase: YesCondition: Pre-owned

  • by sylwiuszekuk
    03 Nov, 2016

    Positive

    It's good

    Verified purchase: YesCondition: Pre-owned

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