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CIM Coursebook Assessing the Marketing Environment by Diana Luck (Paperback, 2010)

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Product Information

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780080966229
eBay Product ID (ePID)
93321867

Product Key Features

Author
Diana Luck
Publication Name
Cim Coursebook Assessing the Marketing Environment
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
226 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
454g

Additional Product Features

Title_Author
Diana Luck
Country/Region of Manufacture
United Kingdom

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CIM Coursebook Assessing the Marketing Environment by Diana Luck (Paperback, 2010)

All listings for this product

item 1 CIM Coursebook Assessing the Marketing Environment (The Official Cim Courseboo,

item 2 CIM Coursebook Assessing the Marketing Environment (The Official Cim Coursebook)

item 3 CIM Coursebook Assessing the Marketing Environment (The Official Cim Coursebook

item 4 CIM Coursebook Assessing the Marketing Environment (The Official Cim Coursebook)

item 5 CIM Coursebook Assessing the Marketing Environment (The Official Cim Coursebo.

item 6 CIM Coursebook Assessing the Marketing Environment (... by Luck, Diana Paperback

item 7 CIM Coursebook Assessing the Marketing Environment (... by Luck, Diana Paperback

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

Ordinary Men: Reserve Police Battalion 11 and the Final Solution in Poland by Christopher R Browning (Paperback, 2001)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

BSAVA Textbook of Veterinary Nursing by Elizabeth Mullineaux, Lynn Turner, Barbara Cooper (Paperback, 2020)

The Master and His Emissary: The Divided Brain and the Making of the Western World by Iain McGilchrist (Paperback, 2019)

Save on Adult Learning & University

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