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Fashion Marketing : Theory, Principles and Practice by Marianne Bickle (2010, Trade Paperback)

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Explore the dynamic world of fashion marketing with Marianne Bickle's "Fashion Marketing" textbook, published by Bloomsbury Publishing in 2010. This comprehensive 352-page paperback book delves into the theory, principles and practices of fashion marketing, making it an excellent resource for students and professionals alike. Learn about the various aspects of fashion marketing, including its role in business and the impact of marketing on the fashion industry. The book covers all the essential topics, from branding and advertising to market research and consumer behaviour. With its engaging writing style and expertly curated content, "Fashion Marketing" is a must-have for anyone interested in the fascinating world of fashion marketing.