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Hands-On Social Marketing : A Step-By-Step Guide by Nedra Kline Weinreich (1999, Trade Paperback)
Better World Books (2769195)
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- Buy it nowHands-On Social Marketing : A Step-by-Step Guide Nedra Kline Wein
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About this product
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-100761908676
ISBN-139780761908678
eBay Product ID (ePID)941063
Product Key Features
Number of Pages272 Pages
Publication NameHands-On Social Marketing : a Step-By-Step Guide
LanguageEnglish
SubjectMarketing / General
Publication Year1999
TypeTextbook
AuthorNedra K Line Weinreich
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Weight23.1 Oz
Item Length11 in
Item Width8.5 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN99-006007
Dewey Edition21
ReviewsHands-On Social Marketing demystifies the process of developing and implementing a social marketing campaign. Nedra Kline Weinreich translates the concepts of social marketing into a clear, step-by-step process that almost anyone can follow., "Hands-On Social Marketing demystifies the process of developing and implementing a social marketing campaign. Nedra Kline Weinreich translates the concepts of social marketing into a clear, step-by-step process that almost anyone can follow."
IllustratedYes
Dewey Decimal658.8
Table Of ContentPART ONE: WHAT IS SOCIAL MARKETING?Social Marketing BasicsNot Just Business as UsualThe Social Marketing MixThe Social Marketing ProcessPART TWO: STEP ONE: PLANNINGFormative Research in Social MarketingAnalysisSegmenting the Target AudienceStrategy DevelopmentPART THREE: STEP TWO: MESSAGE AND MATERIALS DEVELOPMENTIdentifying Appropriate ChannelsDeveloping Effective MessagesProducing Creative ExecutionsPART FOUR: STEP THREE: PRETESTINGPretesting PrinciplesConducting the PretestUsing the Pretesting ResultsPART FIVE: STEP FOUR: IMPLEMENTATIONDeveloping an Implementation PlanPlanning and Buying MediaGenerating PublicityMonitoring ImplementationPART SIX: STEP FIVE: EVALUATION AND FEEDBACKEvaluation BasicsEvaluation DesignEvaluation MethodsUsing Feedback to Improve Your Program
SynopsisThis book de-mystifies the process of developing and implementing a social marketing campaign.The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It can be used as a primary or supplemental text in any course involving Social Marketing, as well as practitioners in the fields of public health, social services, and health care communications., This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
LC Classification NumberHF5414.W44 1999
