Required Reading Range Ser.: Packaging the Brand : The Relationship Between Packaging Design and Brand Identity by Paul Harris and Gavin Ambrose (2011, Trade Paperback)

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Product Information

While many areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer, exploring methods of visually communicating the value of a product to its target audience.

Product Identifiers

PublisherBloomsbury Publishing
ISBN-102940411417
ISBN-139782940411412
eBay Product ID (ePID)94115287

Product Key Features

Number of Pages208 Pages
LanguageEnglish
Publication NamePackaging the Brand : the Relationship between Packaging Design and Brand Identity
SubjectConsumer Guides, Industrial Design / Packaging, Graphic Arts / General
Publication Year2011
TypeNot Available
Subject AreaDesign, Technology & Engineering, Référence
AuthorPaul Harris, Gavin Ambrose
SeriesRequired Reading Range Ser.
FormatTrade Paperback

Dimensions

Item Height0.8 in
Item Weight37.6 oz.
Item Length11.8 in
Item Width8.7 in

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