Author Biography
Ace consultant and author Naras Eechambadi is the founder and CEO of Quaero Corporation, a marketing services firm that helps corporations accelerate their marketing effectiveness. Before establishing his own company, the author served in senior executive positions at First Union Corporation, McKinsey & Company, and BBDO Worldwide. He has also taught at the University of California, Berkeley and the University of Connecticut, Stamford. A thought leader and frequent keynote speaker at industry conferences, Eechambadi holds a PhD in marketing from the University of Texas at Austin, a master's degree in management science from Northwestern University, and a bachelor's degree in electrical engineering from the Indian Institute of Technology.
