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Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research by Richard G. Netemeyer (2010, Hardcover)
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More than 150 scales are included in the Handbook. More than 70 new scales have been added to the Third Edition.
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About this product
Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-101412980186
ISBN-139781412980180
eBay Product ID (ePID)97729154
Product Key Features
Number of Pages624 Pages
Publication NameHandbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research
LanguageEnglish
SubjectMarketing / General, Consumer Behavior, Marketing / Research
Publication Year2010
TypeTextbook
Subject AreaBusiness & Economics
AuthorRichard G. Netemeyer
FormatHardcover
Dimensions
Item Height1.4 in
Item Weight58 oz.
Item Length11.2 in
Item Width8.8 in
Additional Product Features
Edition Number3
Intended AudienceScholarly & Professional
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