Skip to main content

CURRENTLY SOLD OUT

Principles of Marketing by Philip T. Kotler, Gary Armstrong (Paperback, 2011)

5.01 product rating
 |

About this product

Product Information

Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Product Identifiers

PublisherPearson Education (Us)
ISBN-139780132167123
eBay Product ID (ePID)97806295

Product Key Features

Number of Pages744 Pages
Publication NamePrinciples of Marketing
LanguageEnglish
SubjectMarketing
Publication Year2011
TypeTextbook
AuthorPhilip T. Kotler, Gary Armstrong
FormatPaperback

Dimensions

Item Height222 mm
Item Weight1576 g
Item Width284 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorPhilip T. Kotler, Gary Armstrong

Ratings and reviews

Learn more
5.0
1 product rating
  • 1 users rated this 5 out of 5 stars
  • 0 users rated this 4 out of 5 stars
  • 0 users rated this 3 out of 5 stars
  • 0 users rated this 2 out of 5 stars
  • 0 users rated this 1 out of 5 stars

Would recommend

Good value

Compelling content

Most relevant reviews

  • by ayoubdjouamaa96
    14 Oct, 2024

    good

    good

    Verified purchase: YesCondition: Pre-owned

More items related to this product

item 1 Principles of Marketing, Global Edition By Philip T. Kotler, Gary Armstrong
£26.38
Free postage
Principles of Marketing: Global Edition by Philip T. Kotler, Gary Armstrong...
item 2 Principles of Marketing: Global Edition by Philip T. Kotler, Gary Armstrong...
£8.00
+ £2.15 postage
PRINCIPLES OF MARKETING (16TH EDITION) By Philip T. Kotler & Gary Armstrong NEW
item 3 PRINCIPLES OF MARKETING (16TH EDITION) By Philip T. Kotler & Gary Armstrong NEW
£11.29
+ £21.91 postage
item 4 PRINCIPLES OF MARKETING 17/E by Kotler, Philip T... | Book | condition very good
£29.29
Free postage
Principles of Marketing by Gary Armstrong and Philip T. Kotler Instructor A7
item 5 Principles of Marketing by Gary Armstrong and Philip T. Kotler Instructor A7
£19.28
+ £23.56 postage
Principles of Marketing by Philip T. Kotler and Gary Armstrong (2014, Hardcover)
item 6 Principles of Marketing by Philip T. Kotler and Gary Armstrong (2014, Hardcover)
£60.23
+ £24.76 postage
Principles of Marketing (16th Edition) by Kotler, Philip,|Armstrong, Gary, VG
item 7 Principles of Marketing (16th Edition) by Kotler, Philip,|Armstrong, Gary, VG
£9.78
Principles of Marketing by Gary Armstrong and Philip T. Kotler (2014, Hardcover)
item 8 Principles of Marketing by Gary Armstrong and Philip T. Kotler (2014, Hardcover)
£18.82
+ £21.37 postage

Best-selling in Adult Learning & University

See all

Save on Adult Learning & University

Trending price is based on prices over last 90 days.

You may also like