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Affiliate Program Management : An Hour a Day by Evgenii Prussakov (2011, Trade Paperback)

World of Books USA (1181288)

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Author:Prussakov, Evgenii. Book Binding:Paperback / softback. All of our paper waste is recycled within the UK and turned into corrugated cardboard. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know!

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100470651733

ISBN-139780470651735

eBay Product ID (ePID)99403697

Product Key Features

Number of Pages464 Pages

Publication NameAffiliate Program Management : an Hour a Day

LanguageEnglish

Publication Year2011

SubjectInternet / General, E-Commerce / Internet Marketing, Advertising & Promotion

TypeTextbook

AuthorEvgenii Prussakov

Subject AreaComputers, Business & Economics

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight27.3 Oz

Item Length9.2 in

Item Width7.3 in

Additional Product Features

Intended AudienceTrade

LCCN2011-007564

Dewey Edition22

IllustratedYes

Dewey Decimal658.8/72

SynopsisAffiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program., Launch, Manage, and Build a Successful Affiliate Marketing Program A StepbyStep Guide This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, daybyday tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more. Do crucial prelaunch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds Set up competitive affiliate program terms Launch the program and recruit affiliates into it Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers Use KPIs, metrics, competitive intelligence, and split testing to optimize performance Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others You'll also find: Essential hints, tips, and techniques for everyone from oneperson shops to Fortune 500 companies Twentyfive readymade affiliate program promotion ideas Realworld case studies that illustrate successes to learn from and mistakes to avoid Praise for Affiliate Program Management: An Hour a Day "Wellwritten and completely comprehensive, this is a mustread for merchants who want to expand brand awareness and increase sales through affiliate marketing." Rosalind Gardner , speaker and affiliate marketing consultant, and author of The Super Affiliate Handbook and Make a Fortune Promoting Other People's Stuff Online "It's all here, from what to do and why to do it to exactly how to do it, step by step. This book will ensure you have the knowledge you need to get it done the right way, the first time." Jim Kukral , tenyear affiliate marketing veteran and author of Attention! This Book Will Make You Money "Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to know, but just as importantly, you'll learn what not to do! This is a mustread." Scott Allan , VP of Marketing, LinkShare Corporation "This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov." Anita Campbell , CEO, Small Business Trends "With clear explanations, plentiful realworld examples, and fantastic resource lists, this book is a comprehensive compendium of uptodate knowledge from a leader in the field." Alicia Navarro , cofounder and CEO, Skimlinks, Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.

LC Classification NumberHF5415.1265.P777