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SAGE Handbook of Social Marketing by Kathryn Angus (2011, Hardcover)

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About this product

Product Identifiers

PublisherSAGE Publications, The Limited

ISBN-101849201889

ISBN-139781849201889

eBay Product ID (ePID)99673907

Product Key Features

Number of Pages468 Pages

LanguageEnglish

Publication NameSage Handbook of Social Marketing

SubjectMarketing / General

Publication Year2011

TypeTextbook

Subject AreaBusiness & Economics

AuthorKathryn Angus

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight36.1 Oz

Item Length9 in

Item Width7.2 in

Additional Product Features

Intended AudienceScholarly & Professional

Dewey Edition22

ReviewsThis SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future Philip Kotler, Northwestern University and Nancy R. Lee, Social Marketing Services, Inc, This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future, This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future Philip Kotler, Northwestern University and Nancy R. Lee Social Marketing Services, Inc, This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far weve come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future Philip Kotler, Northwestern University and Nancy R. LeeSocial Marketing Services, Inc, This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future Philip Kotler, Northwestern University and Nancy R. Lee Social Marketing Services, Inc -- Philip Kotler and Nancy R. Lee This SAGE Handbook marks an important milestone in the history of social marketing. Not only does its publication acknowledge just how far we've come in the past four decades, but this reference manual provides social marketers with a valuable overview of the field today and thought provoking discussions of cutting edge issues that will shape our future Philip Kotler, Northwestern University and Nancy R. Lee Social Marketing Services, Inc

TitleLeadingThe

IllustratedYes

Dewey Decimal658.8

Table Of ContentForeword - Philip Kotler and Nancy R. LeeIntroduction: A Movement in Social Marketing - Gerard HastingsPART ONE: THEORETICAL DEBATESTheoretical Models of Behaviour Change - Rob DonovanSocial Models for Social Marketing: Social Diffusion, Social Networks, Social Capital, Social Determinants and Social Franchising - R. Craig LefebvreRelationship Marketing and Social Marketing - Susana Marques and Christine DomeganUnderstanding Social Norms: Upstream and Downstream Applications For Social Marketers - Patrick Kenny and Gerard HastingsDesign Thinking, Demarketing and Behavioural Economics: Fostering Interdisciplinary Growth in Social Marketing - R. Craig Lefebvre and Philip Kotler Critical Marketing: Theoretical Underpinnings - Michael SarenNew Approaches Towards Resistance to Persuasion - Petia K. Petrova and Robert B. CialdiniPART TWO: MARKETING PLANNINGSegmentation and Targeting - Lynne Doner Lotenberg, Carol Schechter and John StrandCompetition and Positioning - Gary Noble and Debra Z. BasilThe Social Marketing Mix - A Critical Review - Ken Peattie and Sue PeattieCommunications in Social Marketing - Dana L. Alden, Michael D. Basil and Sameer DeshpandeNew Media in Social Marketing - Darren Mays, James B. Weaver and Jay M. Bernhardt PART THREE: RESEARCH - ITS ROLE AND TECHNIQUESEvaluation in Social Marketing - Martine Stead and Robert J. McDermottQualitative Research Methods In Social Marketing - Simone Pettigrew and Michele RobertsMeasurement in Quantitative Methods - Fiona J. HarrisPART FOUR: DANCING WITH THE DEVILCritical Marketing: Applications - Janet HoekSocial Marketings Response to the Alcohol Problem: Whos Conducting the Orchestra? - Sandra C. Jones From Social Marketing to Corporate Social Marketing - changing consumption habits as the new frontier of Corporate Social Responsibility - Guido PallazoEthical Challenges in Commercial Social Marketing - Thomas Anker and Klemens KappelInternal Social Marketing: Lessons From the Field of Services Marketing - Anne M. SmithPART FIVE: UPSTREAM AND SOCIAL CHANGEImpoverished Consumers and Social Marketing - Ronald Paul HillSocial Marketing and International Development - Georgina Cairns, Bruce Mackay and Laura MacDonaldSocial Marketing for a Sustainable Environment - Sue Peattie and Ken PeattieBusiness as Unusual: The Contribution of Social Marketing to Government Policy Making and Strategy Development - Jeff FrenchPART SIX: SOCIAL MARKETING IN PRACTICE: CASE STUDIESSocial Marketing and Advocacy - William D. Novelli and Boe WorkmanSocial Marketing and Tobacco Control - Timothy Dewhirst and Wonkyong Beth LeeSocial Marketing and the Health Educator - Robert J. McDermott, Kelli R. McCormack Brown and Rosemary Thackeray Social Marketing: A Future Rooted in the Past - William Smith

SynopsisA major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments., For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments., For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems., For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: Examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; Discussing how these have been used in practice, emphasizing emerging areas and recent innovations; and Setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems, such as HIV/AIDS and global warming.

LC Classification NumberHF5414