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Islamic Branding and Marketing: Creating A Global Islamic Business by Paul Temporal (Hardcover, 2011)

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Product Information

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470825396
eBay Product ID (ePID)
99788152

Product Key Features

Subject Area
Social Organisations
Author
Paul Temporal
Publication Name
Islamic Branding and Marketing: Creating a Global Islamic Business
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
356 Pages

Dimensions

Item Height
243 mm
Item Width
187 mm
Item Weight
696 g

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Paul Temporal

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Picture 1 of 1

Islamic Branding and Marketing: Creating A Global Islamic Business by Paul Temporal (Hardcover, 2011)

All listings for this product

item 1 Islamic Branding and Marketing: Creating A Global Islamic Business, , Good Condi

item 2 Islamic Branding and Marketing: Creating A Global Islamic Business

item 3 Islamic Branding and Marketing - HardBack NEW Temporal, Paul 2011-06-24

item 4 Islamic Branding and Marketing: Creating A Glob. Temporal<|

item 5 Islamic Branding and Marketing: Creating A Global Islamic Business

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

KS2 Maths 10-Minute Weekly Workouts - Year 5 by CGP Books (Paperback, 2017)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Measurement by Paul Lockhart (Paperback, 2014)

The Hairy Bikers Eat to Beat Type 2 Diabetes: 80 delicious & filling recipes to get your health back on track by Hairy Bikers (Paperback, 2020)

Musculoskeletal Assessment: Joint Range of Motion, Muscle Testing, and Function by Hazel Clarkson (Spiral Bound, 2020)

Save on Adult Learning & University

AQA Psychology for A Level Year 1 & AS Revision Guide: 2nd Edition - Paperback

PRINCE2® 7 - Managing Successful Projects

pearson Edexcel AS and A level Mathematics Statistics year 1 / AS book 1 new

AQA A Level Physics Revision Guide by Jim Breithaupt (Paperback 2017)

Diagnostic and Statistical Manual of Mental Disorders : DSM-5-TR HARDCOVER

Pearson Edexcel AS and A level Mathematics Statistics and Mechanics Year 1/AS P

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