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The Smart Entrepreneur: How to Build for Your Business by Sabrina Kiefer, Bart Clarysse (Paperback, 2011)

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The ideal companion for anyone starting out on a new venture. Successful entrepreneurs are smart. They take small steps, use their judgement astutely and reassess their assumptions at every opportunity. In today's fast-moving and technology-driven business environment, they collect the tools and the knowledge they need to manage uncertainty and stay ahead of the competition. Above all they strive to understand their market and business environment - as a result, they may even end up selling a different but commercially smarter idea than the one they first started with. But how does the aspiring entrepreneur get to this point? Imperial College Business School is ranked number one throughout Europe for its teaching on entrepreneurship. Here entrepreneur and professor Bart Clarysse and venture coach Sabrina Kiefer set out their hands-on approach to coaching novice entrepreneurs in this comprehensive guide, distilling academic wisdom into practical principles. 'The Smart Entrepreneur' features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching.Divided into twelve chapters that can also be read separately as mini-manuals, each section offers practical advice and guidance to cover all aspects of your new venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Whether you've been nurturing an idea for some time but haven't yet worked out how to launch it or you're in the early stages of a venture and in need of detailed advice and coaching, it will guide you through your decision-making process and show you how to turn your initial idea into a comprehensive, credible and investable proposition.

Product Identifiers

Publisher
Elliott & Thompson The Limited
ISBN-13
9781904027881
eBay Product ID (ePID)
99815726

Product Key Features

Author
Sabrina Kiefer, Bart Clarysse
Publication Name
The Smart Entrepreneur: How to Build for Your Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
216mm
Item Width
135mm
Item Weight
299g

Additional Product Features

Title_Author
Sabrina Kiefer, Bart Clarysse
Country/Region of Manufacture
United Kingdom

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1 out of 5 stars
by saad.shaukat13 Sep, 2017
Didnt receive the book
This is the second item I've ordered from ebay and have not received it. No wonder Ebay is truly a failure compared to Amazon. Shameful. I'd tried several times to complain that I've not received my order but there is no where do to it. Again - I can see why ebay is a failure compared to Amazon
Verified purchase: Yes | Condition: Pre-owned

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