Evolution of Integrated Marketing Communications : The Customer-Driven Marketplace by Charles H. Patti (2011, Hardcover)
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ISBN-13: 9780415668927, 978-0415668927. The Evolution of Integrated Marketing Communications. Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations.