Evolution of Integrated Marketing Communications : The Customer-Driven Marketplace by Charles H. Patti (2011, Hardcover)

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ISBN-13: 9780415668927, 978-0415668927. The Evolution of Integrated Marketing Communications. Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations.

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Product Identifiers

PublisherRoutledge
ISBN-100415668921
ISBN-139780415668927
eBay Product ID (ePID)99882533

Product Key Features

Number of Pages136 Pages
LanguageEnglish
Publication NameEvolution of Integrated Marketing Communications : the Customer-Driven Marketplace
SubjectMarketing / General, General, Management
Publication Year2011
TypeTextbook
Subject AreaBusiness & Economics
AuthorCharles H. Patti
FormatHardcover

Dimensions

Item Height0.6 in
Item Weight15.2 oz.
Item Length10 in
Item Width6.8 in

Additional Product Features

Intended AudienceCollege Audience

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