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Shift in Consumer Research Paradigm by B. L. Jacobsen, A. Govender and M. S. Thomsen (2011, Trade Paperback)
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Product Description : This print endeavours to formulate an alternate research method, drawing inspiration and attributes from the anthropological discipline together with literature on user driven innovation, in order to construct a generic applied research method that is conducive to understanding consumers and discovering their latent demands, all for the purposes of generating innovative new product development ideas for organisations.
- Buy it nowA shift in consumer research paradigm: Episodic Reconstruction Method
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About this product
Product Identifiers
PublisherLAP Gmbh & Company KG
ISBN-103844300422
ISBN-139783844300420
eBay Product ID (ePID)99906753
Product Key Features
Book TitleShift in Consumer Research Paradigm
Number of Pages284 Pages
LanguageEnglish
TopicInternational / General, Management
Publication Year2011
GenreBusiness & Economics
AuthorB. L. Jacobsen, A. Govender, M. S. Thomsen
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight14.9 oz.
Item Length9 in
Item Width6 in
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