A Social Strategy: How We Profit from Social Media by Mikolaj Jan Piskorski (Paperback, 2016)

Princeton University Press

0691169268

9780691169262

220989113

Mikolaj Jan Piskorski

Paperback

English

Sales & Marketing

Textbook

454g

235mm

152mm

New Jersey

2014

13 Line Illus. 9 Tables.

Winner of Gold Medal in Networking, Axiom Business Book Awards 2015.

Mikolaj Jan ( Misiek ) Piskorski is professor of strategy and innovation at IMD Business School in Lausanne, Switzerland. Previously, he was an associate professor of business administration in the Strategy Unit at Harvard Business School, where he wrote numerous case studies on how companies can use social media platforms to improve their competitive advantage.

23/02/2016

Sales & Marketing

United States