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Advertising & IMC: Principles and Practice, Global Edition by Nancy Mitchell, William Wells, Sandra Moriarty (Paperback, 2014)

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item 5 Advertising & IMC Principles & Practice, Moriarty And Mitchell, Tenth Edition
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For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292056487) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292017396
eBay Product ID (ePID)
200239902

Product Key Features

Author
Nancy Mitchell, William Wells, Sandra Moriarty
Publication Name
Advertising & Imc: Principles and Practice, Global Edition
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2014
Type
Textbook
Number of Pages
672 Pages

Dimensions

Item Height
275mm
Item Width
220mm
Item Weight
1439g

Additional Product Features

Title_Author
Sandra Moriarty, Nancy Mitchell, William Wells
Country/Region of Manufacture
United Kingdom

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Advertising & IMC: Principles and Practice, Global Edition by Nancy Mitchell, William Wells, Sandra Moriarty (Paperback, 2014)

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item 1 Advertising & IMC: Principles and Practice, Global Edition by Wells, William D

item 2 Advertising & IMC: Principles and P..., Wells, William

item 3 Advertising and IMC : Principles and Practice Paperback

item 4 Advertising & IMC Principles and Practice

item 5 Advertising & IMC Principles & Practice, Moriarty And Mitchell, Tenth Edition

item 6 Advertising & IMC: Principles and Practice, Global Edition by Nancy Mitchell, W…

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

11+: Bond 11+ Assessment Papers Book 2 9-10 years bundle by Various (Paperback, 2021)

Save on Adult Learning & University

This Is Why You Dream: What your sleeping brain reveals about your waking life b

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Why We Get Sick (Paperback) by Bikman & Benjamin

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