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Built To Last: Successful Habits of Visionary Companies by James Collins, Jerry Porras, Jim Collins (Hardcover, 2005)

Keystones Books (5935)

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£17.61

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Their aim is to provide a master blueprint for building organizations that can thrive not only in the present but also in the future.One of the key insights from "Built to Last" is the importance of having a strong and enduring core ideology.

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The key to building an organisation for lasting success. 'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked- 'What makes the truly exceptional companies different from other companies?' Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.