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Competing by Design: Creating Value and Market Advantage in New Product Development by John Stark, Craig Erhorn (Hardcover, 1995)

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Competing by Design : Creating Value and Market Advantage in New Product Development, Hardcover by Erhorn, Craig; Stark, John, ISBN 0471132160, ISBN-13 9780471132165, Brand New, Free P&P in the UK This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies.