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Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps by Robert Ashton, Rob Ashton (Paperback, 2016)

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Publisher: Teach Yourself. Condition: New. EAN: 9781473609419.

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Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals

Product Identifiers

Publisher
John Murray Press
ISBN-13
9781473609419
eBay Product ID (ePID)
222992280

Product Key Features

Book Title
Copywriting in a Week: Be a Great Copywriter in Seven Simple Steps
Author
Robert Ashton, Rob Ashton
Format
Paperback
Language
English
Topic
Marketing, Business, Opinion of the People
Publication Year
2016
Type
Textbook
Number of Pages
128 Pages

Dimensions

Item Height
196mm
Item Width
128mm
Item Weight
111g

Additional Product Features

Title_Author
Rob Ashton, Robert Ashton
Country/Region of Manufacture
United Kingdom

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Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps by Robert Ashton, Rob Ashton (Paperback, 2016)

All listings for this product

item 1 Copywriting In A Week: Be A Great Copywriter In Seven Simpl... by Ashton, Robert

item 2 Copywriting In A Week: Be A Great Copywriter In Seven Simpl... by Ashton, Robert

item 3 Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps (Teach Yourse

item 4 Copywriting In A Week by Robert Ashton NEW Paperback softback

item 5 Copywriting In A Week: Be A Great Copywriter In Seven S - Paperback NEW Robert A

item 6 Copywriting In A Week - 9781473609419

item 7 Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps by Robert...

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

Atomic Habits by James Clear (Hardcover, 2018)

IET On-Site Guide (BS 7671:2018+A2:2022) Electrical Regulations (2022, Paperback)

Madrigal's Magic Key to Spanish: A Creative and Proven Approach by Margarita Madrigal (Paperback, 1989)

The Body Keeps the Score: Mind, Brain and Body in the Transformation of Trauma by Bessel van der Kolk (Paperback, 2015)

The Official Highway Code (Paperback, 2022)

The Psychology of Money by Morgan Housel (Paperback, 2020)

Save on Books

Atomic Habits by James Clear Build Good Habits English Paperback free shipping..

The Ultra-Processed People: Why Do We All Eat Stuff That Isn’t Food Paperback

The Concise 48 Laws Of Power by Robert Greene Paperback , English SMALL SIZE

The Fast 800 Treats Recipe Book by Dr Clare Bailey; Kathryn Bruton; Dr Michael M

Hugh Fearnley- Whittingstall How to Eat 30 Plants a Week: 100 Recipes

The Anxious Generation: How the Great Rewiring of Childhood by Jonathan Haidt

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