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About this product
Product Identifiers
PublisherRoutledge
ISBN-101138837970
ISBN-139781138837973
eBay Product ID (ePID)223265608
Product Key Features
Number of Pages316 Pages
Publication NameCreating Value with Big Data Analytics : Making Smarter Marketing Decisions
LanguageEnglish
SubjectMarketing / General, Consumer Behavior, Information Management, Databases / General, Marketing / Research
Publication Year2016
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorNatasha Walk, Edwin Kooge, Peter Verhoef
FormatTrade Paperback
Dimensions
Item Height0.8 in
Item Weight17.6 oz.
Item Length9.1 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
