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About this product
- DescriptionA step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.
- Author BiographyAntonios Chorianopoulos, Alpha Bank Greece.
- Author(s)Antonios A. Chorianopoulos
- PublisherJohn Wiley and Sons Ltd
- Date of Publication25/12/2015
- GenreSales & Marketing
- Place of PublicationChicester
- Country of PublicationUnited Kingdom
- ImprintWiley-Blackwell (an imprint of John Wiley & Sons Ltd)
- Weight804 g
- Width176 mm
- Height245 mm
- Spine22 mm
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