Focus Groups: A Practical Guide for Applied Research by Richard A. Krueger, Mary Anne Casey (Paperback, 2000)

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Product Description : Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes numerous updates and improvements: Vignettes drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. Designing questions for asking effective questions to draw out a group and how to refine them based on the group's responses. Collaborative Approach updated to address the latest ways to implement the empowerment and action research. Budgeting how to more effectively budget for a focus group Coding how to more effectively use existing software packages to code and analyze the results of a focus group.

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`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit' - British Journal of Education Technology The Third Edition of the `standard' for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Product Identifiers

PublisherSAGE Publications INC International Concepts
ISBN-139780761920717
eBay Product ID (ePID)88454320

Product Key Features

Number of Pages320 Pages
Publication NameFocus Groups: a Practical Guide for Applied Research
LanguageEnglish
Publication Year2000
TypeTextbook
Subject AreaSocial Research
AuthorRichard A. Krueger, Mary Anne Casey
FormatPaperback

Dimensions

Item Height231 mm
Item Weight550 g
Item Width187 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorRichard A. Krueger, Mary Anne Casey

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