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Palgrave Foundations Ser.: Foundations of Marketing by Jonathan Groucutt (2005, Trade Paperback)
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This contemporary introductory text explores the key areas of marketing within an international context. Containing over 100 examples and mini cases, this text seeks to place marketing in the context of the world that we inhabit.
- Buy it nowFoundations of Marketing (Palgrave Foundations Series) Groucutt, Jonathan
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About this product
Product Identifiers
PublisherPalgrave Macmillan
ISBN-101403903271
ISBN-139781403903273
eBay Product ID (ePID)91462268
Product Key Features
Number of Pages432 Pages
Publication NameFoundations of Marketing
LanguageEnglish
Publication Year2005
SubjectMarketing / General
TypeTextbook
AuthorJonathan Groucutt
Subject AreaBusiness & Economics
SeriesPalgrave Foundations Ser.
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight30.3 oz.
Item Length9.8 in
Item Width7.5 in
Additional Product Features
Intended AudienceScholarly & Professional
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