Product Information
This contemporary introductory text explores the key areas of marketing within an international context. Moreover it seeks to expand the generic marketing mix from 7Ps to 10Ps with the inclusion of Performance, Packaging and Psychology. Whilst aimed at undergraduates, it is written in a clear succinct style that makes it accessible to non-marketers and business people alike. Theories are brought to life through the use of contemporary real-world examples, including the impact of SARS, terrorism and extreme weather on marketing operations. Containing over 100 examples and mini cases, this text seeks to place marketing in the context of the world that we inhabit. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/foundations/groucutt/index.aspProduct Identifiers
PublisherPalgrave USA
ISBN-139781403903273
eBay Product ID (ePID)91462268
Product Key Features
Number of Pages432 Pages
Publication NameFoundations of Marketing
LanguageEnglish
SubjectMarketing, Business
Publication Year2005
TypeTextbook
AuthorJonathan Groucutt
SeriesPalgrave Foundations Series
Dimensions
Item Height246 mm
Item Width189 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorJonathan Groucutt