This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do t simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-10
1137444142
ISBN-13
9781137444141
eBay Product ID (ePID)
208733685
Product Key Features
Author
William A. Rugh
Format
Hardback
Language
English
Subject
International Relations
Type
Textbook
Dimensions
Weight
495g
Height
216mm
Width
140mm
Additional Product Features
Place of Publication
Basingstoke
Spine
18mm
Series Title
Palgrave Macmillan Series in Global Public Diplomacy
Content Note
Biography
Author Biography
William A. Rugh was a Foreign Service Officer for 31 years and served twice as US ambassador. He holds a PhD and has taught public diplomacy at the Fletcher School. He is the author of books and articles on public diplomacy and US foreign policy.