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Fujifilm A850 will offer high-end technology to every-day users who want point-and-shot simplicity at an affordable price point, but are not prepared to compromise on image quality. The Fujifilm A850 features a sharp Fujinon 3x optical zoom lens, an 8.1 megapixel CCD sensor and ISO 800 sensitivity at full resolution. The Fujifilm A850 features image intelligence processing combined with a 3x Fujinon lens to deliver images of unrivaled quality. Fujifilm has employed decades of imaging know-how to ensure that each image, no matter how challenging the shooting conditions, is optimized for color, tone, exposure and color balance. This makes the A850 the perfect camera for beginners, because the combination of a sharp lens and cutting-edge image processing means that quality images, without overdue effort, will be produced time after time. Despite its modest credentials, Fujifilm employs its picture stabilization to ensure that image blurring, caused by subject movement or camera shake, is kept to an absolute minimum. In addition to this, the Fujifilm A850 offers handy features such as movie recording with sound, for versatility and ease of use. An intuitive, icon-based Graphical User Interface (GUI) and simple button layout make it easy for users to navigate through menus and switch between shooting modes and scene positions. The Fujifilm A850 features 24MB of internal memory, which is a great fallback storage option, so users can continue to shoot and save pictures even when the media card is full. What's more, the camera's low power consumption (operating on two standard AA batteries) means users will never miss out on capturing the action.