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The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade.
Barbara Cassani founded GO and directed it through its lifetime to enormous success. She was Businesswoman of the Year last year. Kenny Kemp is the business editor of the Sunday Herald and was Scotland's Business Writer of the Year in 2001.